On today’s episode of CRE – The Unspoken Truth, we discuss Building a Personal Brand.
Why bother?
- The game has changed. You need to have a brand now.
- Nobody else is going to build your brand for you.
Where do you start?
- You need commitment. Long-term commitment.
- Figure out who you are and what persona you want to share with the public. Ask yourself: What are you uniquely qualified to talk about?
- Build a niche
- Execute daily
What can you be doing?
- Newsletter
- Surgical emails
- Speaking events
- Comps / market data
- Always sell what you have!
