Having The Wind at Your Back
On today's episode of CRE – The Unspoken Truth, we go through having the wind at your back. Craig's dad was a Hall of Fame high school baseball coach and…
Listen →Thought Leadership
Hard-hitting insight for brokers.
A podcast, a perspective, and original writing for commercial real estate — straight talk on the business, the craft, and the life. No punches pulled.
CRE — The Unspoken Truth
Most of what matters in this business never gets said in a conference room. Craig and Charlie Coppola say it here — tune in for The Unspoken Truth.
Listen →Negotiating With Your Own Client
On today's episode of CRE – The Unspoken Truth, we talk through negotiating with your own client. Sometimes the best thing a broker can do fo
Listen →What Does The Responsibility Shift Look Like Opening Your Own Team or Firm
On today's episode of CRE – The Unspoken Truth, we dig into the responsibility shift that comes with starting your own firm, or your own team
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When AI Starts to Reason, Not Just Respond
I've watched every new AI model release over the past few years and with each one I've had the same question in the back of my mind: is this
Read →AI in CRE
Artificial intelligence is everywhere right now. And AI is in CRE, it doesn't take genius to figure out whether to fully embrace it or...
Read →Where is AI Slowing You Down
As I continue to use AI, I also think about the question "where is AI slowing you down?" I've watched a few companies go all-in on AI this
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The Siege
If there's a company you need to win then you need the siege. For 3 years, I've met with hundreds of brokers all across the country.
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Chop Wood Carry Water
A student comes to his master and asks: what does it take to be the best? The master's answer: chop wood, carry water.
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Finding David
How do people actually find excellence? Not the idea of it. The practical, day-to-day version of it.
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