On today’s episode of CRE – The Unspoken Truth, we talk about Winning RFPs.
Here are some of Craig’s tips:
1. Build a Team That Can Win the Deal
- If you’re a younger broker, partner with someone more experienced who can strengthen your chances of winning.
- If you’re a solo broker, partner with great specialists who you can lean on when you get inside their niche.
2. Step Outside Your Niche
- Do you want one year of experience repeated 30 times, or 30 years of real growth?
3. Do Deep Research
- Know your audience inside and out. Understand who they are, what they care about, and how you can deliver.
4. Customize Every Pitch
- There’s no one-size-fits-all in this business. Don’t just dust off an old pitch. Make it unique, and about them.
5. Reflect After the Pitch
- What went well? What could we have done better? Reflection is where the growth happens.
6. Pipeline is Like Windex, It Fixes Everything
- When you have enough opportunities in motion, one loss won’t derail your week. Focus on what’s next.
