On today’s episode of CRE – The Unspoken Truth, we discuss The Role of Community Work in CRE Brokerage.
Why does community work matter? Craig puts it simply: If you want to be a top broker, you’ve got to show up in your community. It’s part of the job.
Here are a few main takeaways:
- Add value. Don’t just show up to check a box, show up and make an impact.
- Give your time and money to your own community first.
- Support organizations you actually align with.
- Build relationships with other board members. A board seat is more than a title, it’s a table full of opportunities.
- When donating, back the people putting in their own time, not just the ones passing the hat.
When you pour into your community, you build trust. And trust is the foundation of every great deal. Community work isn’t about chasing business opportunities. It’s about being active, showing up, and making a real difference. Do that first, and the business will follow naturally.
