On today’s episode of CRE – The Unspoken Truth, we discuss Public Speaking.
Public speaking is a skill that can separate you from the pack. In brokerage, your ability to speak with clarity and confidence is a direct line to more business. Whether you’re pitching a client, presenting a deal, or standing in front of a room full of prospects, how you deliver matters just as much as what you deliver.
Why It’s Important:
- Exposure brings inbound business. No matter the topic or the room, the more visible you are, the more business will find its way back to you.
- Public speaking brings clarity. It forces you to define why you believe what you believe—and that clarity makes you sharper and more articulate with clients. I have found this to be very true as we’ve posted weekly content for 3+ years.
How to Execute:
- Start with an OBC (Objective Based Communication). Know one or two points you want to get across to listeners.
- Cut the fluff. If it doesn’t reinforce your objectives, take it out.
- Make it yours. When it’s your own thoughts and your own creation, you’ll sound authentic and won’t feel the need to memorize a script
- Get reps. The more you do it, the more confident you will become.
Craig’s mentality when it comes to public speaking is “Any topic, anytime”. The brokers who lean into public speaking build authority, attract more business, and create opportunities for themselves and their business.
